BEAUTY WITHOUT COMPROMISE.
As keepers of the planet for future generations, Eufora is dedicated to embracing sustainable practices in every phase of our business. We take a proactive approach to minimizing the environmental impact that our daily activities have on our world, and we believe in creating integral products that respect the environment and the people who use them.
Excellence and High Performance
At Eufora we understand the need for excellence and high performance when it comes to hair color. With that in mind, EuforaColor™ was created with advanced hybrid technology that incorporates LOW and NO Ammonia color at extremely low percentages. Our full range of products allows all colorist to create whatever they can imagine.
For over 30 years, AlterEgo Italy has established a global reputation for innovation and product excellence. With a passion for quality and attention to detail, our mission is to create professional products of the highest performance to advance the development and success of salon professionals worldwide.
REF is a globally renowned Swedish hair care brand that creates hair products for professionals – by professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.
CAREFULLY SELECTED
All products are made with the philosophy Nature + Science and only promote organic ingredients that are carefully selected and harvested from
certified farms.
Each hair care line features organic ingredients, which is chosen based on performance characteristics to achieve the desired result.
CRUELTY FREE
None of REF products are tested on animals. We believe in a sustainable world where animals should live side by side with humans, without exploitation.
CO2 FRIENDLY
All REF products are produced by sustainable material to preserving forests. We strive to always produce eco-friendly products. REF produces
high-quality products while giving back to earth.
100% VEGAN
All REF products within the hair care, styling or professional segment are vegan. Great effort is put into research of finding new vegan ingredients and materials.
HIGHEST QUALITY
Natural ingredients merged with the latest cutting-edge technology. We offer top quality products within a carefully selected range – created with
the highest attention to detail.
MADE WITH LOVE
REF is a professional brand with a complete assortment of high-quality hair care and styling products for everyone, no matter age or gender. We
offer unisex products with amazing fragrances, loved by both men and females.
All products are made out of love for hair and Natural Beauty.